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Finding Joy with Ruby Jones
Finding joy in everyday things was the inspiration behind our most recent collaboration with author and illustrator Ruby Alice Rose. Ruby likes to make art that shines a little light on everyday moments and explores the connection between ourselves, each other and the world around us.
Introducing LYB’s Merino range
We’re excited to announce the release of our much anticipated Merino line. Staying true to our vision of helping create a sustainably-sourced and ethically-produced fashion industry we’ve partnered with ZQ Merino to offer our 100% Merino wool garments. Our Merino range will start with a limited run of our two most popu
Little Yellow Bird products now 100% recyclable
Here at Little Yellow Bird we care as much about what happens to our garments after they’ve been used as we do about how they’re made. Today we’re announcing that we now have access to the technology to recycle all of our garments and turn them back into usable fibre. The fashion industry is out of control with New Zea
Top 5 Tips to Recycle Responsibly
If you're anything like us, it's easy to feel slightly disheartened by the lack of progress being made around consumption and the current rate at which rubbish is being sent to landfill. I've personally been trying to limit the amount of rubbish I consume, but I'm the first to admit it often isn't easy. Thankfully, a g
What happened to Toms shoes?
The vision of a world where everyone has access to shoes is a really positive one. That’s where Toms started. In this blog I discuss what happened to Toms shoes and their business model.
Christchurch clothing entrepreneurs support Indian workers
By Jack Fletcher Stuff
Help us stay afloat
Help us stay afloat and keep making change - 50% off all our stock until midnight Sunday Kia ora e hoa mā - friends and supporters of LYB In light of recent events, we wanted to reach out, check in with our wider community and update you all on where we are at. We’ve always held the belief that it's best to operate wit
Lightning Lab XX programme to help Little Yellow Bird fly
By Tao Lin - Stuff
Why Ethical Manufacturing Matters (even more now)
As we work together to ‘flatten the curve’ (and maybe even eliminate) the spread of COVID-19 in New Zealand, many of us are thinking and focusing on what is near and close to us. We’re all working from home - we’re connecting with our neighbours - we’re buying local. With this perspective shift, it’s easy to forget tha
15,000+ meals funded
Since we last posted, a few people have asked to know more about how the migrant workers we are helping to provide meals for are coping, and what we are doing to support them. In this blog post, we take a look at what is going on in India generally, and how we are supporting migrant workers with our local impact partne
Where to Buy Your Face Mask in NZ
Some edits have been made to the original blog first published in April 2020 Where to buy your face mask in New Zealand There are no two ways about it: the last year and a bit have been an extraordinary time for pretty much everyone. When Aotearoa entered its first lockdown requests keep coming in from you, our custome
Reducing Waste As A Small Local Business
Our Wellington site has created only 10kg of waste since August last year. We thought it would be useful to go through our mentality and practices that keep this number down. And, we'll certainly admit we're not perfect. In this blog we're also talking about our shortcomings and future goals.
What Your Support Means & Thank-you
As I write this blog post, I feel a sense of both relief and responsibility. I feel relieved because Little Yellow Bird is in a much better place financially than we were a week ago – thanks to your extraordinary support and response to our call out for help. I feel a sense of responsibility because I’m acutely aware o
The other side of the story
Roughly three years have passed since I first had a spark of an idea which would become Little Yellow Bird. We’ve achieved a lot in this time and last week we released an impact report detailing all of the positive things our business has achieved. What wasn’t included though, were the things that didn’t go so well. I
Not all Cotton is Created Equally: Organic vs Non-organic
More than ever before, consumers want to know where the products they buy come from. Brands are starting to share this information, particularly at the manufacturing level, but what about the raw materials used to make these products in the first place? Labelling standards only require brands to indicate where the prod
Why I Always Travel With A Smoke Alarm
Why I Always Travel With A Smoke Alarm It’s been ingrained in me since early childhood that if you fall off a horse, you get back on. And as my parents would always remind me, you don’t just get back up when you’ve had a nice, gentle fall. You get up every single time, even if that horse threw you pretty damn far. I ha
A Better Future? Welly's Innovators Leading the Way
Wellington is a hub of innovation and creativity, and the people here are just bursting with fresh ideas to make the world better! In a world where we are inundated with fresh tragedies, how great is it to live in a city where so many people care about each other and the world around them.
Top tips for sustainable shopping
According to the Sustainability Portal it’s predicted that by 2030 apparel consumption will reach 102 million tons per year. This equates to an additional 500 billion t-shirts sold annually, on top of the fashion crisis that already exists! As consumers, we are responsible for driving this change but it also means we h
Little Yellow Bird takes New Delhi
It's been one year since I first came to India and begun working with our original factory. 12 months later and we are now manufacturing in five different factories throughout India. Last week we landed in New Delhi to begin our supply chain tour which included inspections of our existing factories and visits to two ne
Christchurch entrepreneurs take out inaugural #MyBizQuest competition
Stuff - Sponsored content by Quest
The Polyester Problem
Polyester, is a synthetic fiber, which first started being used in clothing in the mid-20th century. Its use in textiles can be traced back to the early 20th century, but it wasn't really until the 1940s and 1950s that polyester fabrics first began to be commercially produced and used in clothing on a large scale. The post-World War II era saw a surge in the popularity of synthetic fibers like polyester due to their affordability, durability, and versatility.
The Fabric Revolution
While Fashion Revolution is a modern concept the reality is that the race to the bottom through forced labour and cheap supply lines is something that has been achieved through the systematic exploitation of people and planet for hundreds of years...
We’ve partnered with Vanish to divert 10 tonnes of textile waste
We invite shoppers to donate their clean, pre-loved natural fibre clothing items at a ReLove Recycle Stations during your next grocery shop.
When one door closes another opens...
Now more than ever it's time to double down and stay true to the pursuit of a radically transformed fashion system. As a small team with limited resources Little Yellow Bird simply can’t be everything to everyone. It is with a heavy heart and a lot of consideration that we’ve decided to close the door on our direct to consumer offerings next month... Here's why.
New Zealand Post chooses Circular
New Zealand post has been one of our customers where collaboration and partnership feel like better descriptors than customer supplier relationship. We have supplied NZ Post with their black polo for a few years now, so we were excited to work with them on their rebrand.
The (next) 10 Things I've Learnt Since Starting a Fashion Brand
In 2017 I wrote about the 10 things I’ve learnt since starting a fashion brand. To date it’s still one of my most popular blogs. It’s been almost five years since I wrote that and while most of this is still true, I wanted to reflect on what I’ve learnt since. If you haven’t yet read the first blog and you are just sta
Eye Clinic Results in Distribution of 315 Glasses and 65 Eye Operations
Every time we purchase something we make a decision about the type of world we want to live in. When you buy Little Yellow Bird, you are buying a whole lot more than just a uniform. We are so proud to work with and support amazing organisations that are changing the world. Last month one of the cooperatives we support
How To Care for Your Workwear, So It Lasts Longer
Taking care of your clothes is vital to making sure they look their best and last longer, here are our top 12 care tips so you can get the most out of your Little Yellow Bird workwear!
History of Pink and Blue
Our strong belief is that anybody can wear any LYB product and feel good doing so. The same theory applies to colour. We express ourselves through what we wear, and the colours that appeal to us as individuals are as varied as the rainbow.
Changing how we talk about the people that make our clothes
We’ve worked hard to improve our size range, increase the diversity of those in our marketing material and always working to be an inclusive workplace. As a brand we haven’t always got everything right, we strive for progress over perfection and we still have some way to go.
Learning to support our wellbeing through times of stress
Last month we invited Elizabeth McNaughton and Jolie Wills from Hummingly to speak with us about navigating the ups and downs of the pandemic, as well as how to deal with stress in our personal and work lives.
We Now Consume 80 Billion Pieces of Clothing and Purchase 400% more than we did 20 Years Ago
There are around sixty million people that work in the fashion industry, yet somehow we seem to have forgotten that clothes are made by people. Each garment we choose to buy and wear has the capacity to impact dozens of lives. The origin of the product, how it is consumed and finally disposed of can either positively o
Festival for the Future
The Little Yellow Bird team headed up to Auckland last week to be involved in Festival for the Future, an event that exists to inspire connect and grow ideas with young innovators across New Zealand. We were very privileged to be asked to speak at the event, to an audience of over 900 people (our biggest speaking event
Customer Spotlight: Sustainability and Soda
We caught up with local legends Six Barrel Soda to learn about their commitment to sustainability, as well as where they find flavour inspiration and how they source ingredients...
Celebrating 8 years in business
Wow, where did the last 8 years go! Little Yellow Bird began as a concept to create a world class sustainably designed uniform. Who could have known where this journey would lead us...
3 ways we’ve made Little Yellow Bird better for people, planet, and communities
As B Corp month comes to a close, we wanted to share a few of the ways we've made Little Yellow Bird better for people, planet, and communities, as well as our goals for the future.
How Were My Clothes Made?
Fashion is the largest laboured industry in the world, it’s estimated that 1 in 6 people are involved in making the clothes we wear. When you look at your wardrobe, all the colours, fabrics, garments, it can be hard to imagine just how many people were involved in creating each and every garment. So, to give that imagi
How to care for your clothes
Learn how to care for your clothes properly, so you can keep them lasting longer whilst still looking brand new.
A Graduation and an Enrolment
Part of the Little Yellow Bird philosophy is supporting the communities where we source our raw materials, this includes providing micro-loans to support income generating projects and educational scholarships aimed at keeping girls in school. Sasmita was the first girl we supported - she is the only girl child in her
Fashion is a Feminist Issue
Today is a day intended to commemorate the struggle for women’s rights. Originally called International Working Women’s day it was first celebrated in 1909 in remembrance of a 1908 strike of the International Ladies’ Garment Workers’ Union. The 1908 march consisted of approximately 15,000 garment workers who marched th
Havilah Interview
At Little Yellow Bird we’re all about living sustainably, ethically and we have people at the heart of everything we do. We chatted with Havilah about the impact fast fashion has on the planet and where she gets her inspiration from!
Uniform opportunities
Sustainable Business Network
An update from our cotton farming community
Covid-19 has up-ended lives and livelihoods across the globe - everyone seems to have been touched in some way. As always, we've been staying in close touch with all of the people who help us create our products - and in this blog post, we share the latest news from the people who grow and produce our raw materials: ou