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Going Circular

Every year the average kiwi sends around 30 kg of used clothing waste to landfills. We want to change this and find new ways that ensure you continue to look your best while keeping your old clothes out of our landfills.

With this in mind, we’re going circular. Our plan is to trial a closed-loop recycling system but we need your help to reach the minimum order quantities to run this pilot. We plan to utilise the fibre to create new products using 50% recycled organic cotton blended with 50% virgin organic cotton.

So this is where you come in. Help us trial this by sending or dropping back any old Little Yellow Bird product and we’ll give you a brand new one (any size, any style, any colour) for 30% off the retail price.

Whatever you send us will be given new life and recycled through one of our recycling partners. By being part of this sustainability journey with us we promise to keep you completely up to date on our project. You'll also get the inside story and help us choose designs and of course, have first dibs on the new products you helped us create.


Please ensure you wash your t-shirt before returning it to us.

Mail or drop off any Little Yellow Bird product to:

Going Circular Project
Little Yellow Bird
23 Haining St
Te Aro 6011

Please include your full name and email address with your returned garment so we can mail you back a discount code.


We anticipate this project will take us around 12 months as we want to take our time and get things right, but good things take time.

If you have any feedback or want to get involved drop us a line at info@littleyellowbird.co.nz

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